OVERVIEW

The ClickTerminal Demand & Supply Platform allows Marketplace buyers and sellers to manage their business with ClickTerminal anywhere, anytime through a self-service interface. Optimize the traffic you receive, troubleshoot easily with bidder health metrics, and innovate more quickly with sandbox mode.

Technology & Algorithmics

We are a performance-based technology company that offers an industry-leading optimization platform for online campaigns. Serving billions of ad impressions and auctions daily, our platforms and algorithms leverage the latest Real-Time bidding practices and employ Big Data analytics – based on mathematical formulas and using scalable, cloud-based servers.Our secure and efficient server architecture has been designed and developed for maximum performance.
We use our own technology stack, which is self-built – leveraging mostly open-source libraries and our homegrown code and intellectual property.

Click Terminal platform offers you the best in functionality and flexibility, with a wide range of benefits

 

DRIVE INSTALLS THAT CONVERT

ClickTerminal proprietary learning algorithm processes data in real time and optimizes towards downloads, purchases and events further down the funnel.

 

REACH YOUR TARGET AUDIENCE

ClickTerminal targeting capabilities allow us to be as specific or as broad as our clients need us to be. We are able to target cities, states and countries and we can also focus on specific user IDs or user profiles utilizing our signature targeting recipe and millions of pieces of 1st party data.

Big Data

Customers track KPIs and trends based on big data, relying on our well-designed flow of data collection: from runtime production service via sequentially written files, that are then “pushed” into Hadoop and Hive. Hive-based datasets are aggregated into compressed, partitioned tables exposed to our lightning-fast, MapReduce-based technology.

Real-Time Bidding (RTB)

When Click Terminal partners asked for the ability to bid for an impression in real time, we built the capability of running an auction over our traffic. We expanded our capabilities and variety of traffic types, and grew our technology and systems to accommodate it. Our solution accommodates both the SSP and DSP sides in an auction.

Fraud Detection

Click Terminal continue to develop new methods for detecting incoming traffic fraud, ormalicious campaigns and landing pages uploaded to our platform. Click Terminal uses externally, daily imported data suppliers’ databases, pattern detection, external service providers, self-developed software scanners, manual analysis and sampling, and an algorithm that grades each traffic source and directs (or bans) traffic accordingly.

CREATIVE THAT CLICKS

Creative not generating the volume of clicks you expect? With laser targeting and a learning algorithm, we are confident that you will see a dramatic increase in CTR on our platform using the same creative that has not performed elsewhere.

Security

Click Terminal applications, both outfacing and in-bound, are developed as multi-tier, secured web applications. Our code combines Java 8 services, Bootstrap, AngularJS, Node.js, and jQuery as well as JSF and RichFaces technologies.

Financial Capabilities

Click Terminal platform handles financial self-service operations such as PayPal™ integration, and manages campaign budgets and balances.

Click Terminal is an advanced collaborative performance advertising ecosystem

Exclusively for ad networks with converting performance supply or demand, Click Terminal is a completely new ad exchange Platform.

Click Terminal enables ad networks to access and share high-value supply and demand – creating an entire collaborative performance advertising ecosystem.

Performance ad networks in the Click Terminal ecosystem leverage each other’s strengths – trading supply demand like a stock market to maximize revenue and results.

Smart Algorithms

Click Terminal data science team and algorithm software engineers continuously innovate, ensuring we match the best advertisement to each user impression event and providing an accurate prediction for each situation, with smart computed averages and dynamic, weight-based likelihood formulas.

Multiple API Capabilities:

Click Terminal API capabilities are all secured with the user’s API key and are available in multiple formats, including XML, JSON, CSV, and OpenRTB 2.3 via REST. We expose publishers’ reports, ad-serving API, RTB API, and PPC/XML API.

Full Range of Components

Click Terminal architecture includes native ads, textual ads, banners (multiple sizes), video (multiple sizes), footers and top-banners, pop (up/under/tab) scripts, interstitials, contextual units, mobile dialogs, splash (“Shadow Box”), mobile notifiers and sliders.



Supported macros

The following creative macros are supported in Click Terminal:

Macro Context URL safe Note
${APP_ID} Click URL, IFRAME URL, Javascript yes
${APP_BUNDLE} Click URL, IFRAME URL, Javascript Yes An App bundle, for example com.dailymotion.dailymotion for android. Or 312681409 for iOS.
${CACHE_BUSTER} Click URL, IFRAME URL, Javascript Yes A random number.
${CAMPAIGN_ID} Click URL, IFRAME URL, Javascript Yes
${CREATIVE_ID} Click URL, IFRAME URL, Javascript Yes
${CLICK_URL} IFRAME URL, Javascript No
${CLICK_URL_ENC} IFRAME URL, Javascript Yes URL encoded.
${COUNTRY} Click URL, IFRAME URL, Javascript yes ISO 3166-1 alpha-2 upper case country code. For example: US
${DOMAIN_ID} Click URL, IFRAME URL, Javascript Yes For example: 123123
${DOMAIN} Click URL, IFRAME URL, Javascript Yes TLD + 1. For example: example.com
${HEIGHT} Click URL, IFRAME URL, Javascript Yes Placement height.
${NETWORK_ID} Click URL, IFRAME URL, Javascript Yes Publisher Network Id.
${PLACEMENT_ID} Click URL, IFRAME URL, Javascript Yes
${PROTOCOL} Click URL, IFRAME URL, Javascript No http: or https:
${PROTOCOL_ENC} Click URL, IFRAME URL, Javascript Yes http%3A or https%3A
${PUBLISHER_ID} Click URL, IFRAME URL, Javascript Yes
${REQUEST_ID} Click URL, IFRAME URL, Javascript Yes Request id string. For example: 1Lr1-uMIQYFST_PyfZyKQw
${S2S_DATA} Click URL, IFRAME URL, Javascript Yes URL encoded conversion context.
${SITE_ID} Click URL, IFRAME URL, Javascript Yes
${WIDTH} Click URL, IFRAME URL, Javascript Yes Placement width.
${COST} Click URL, IFRAME URL, Javascript Yes CPM the campaign paid.
${REFERRER_URL} Click URL, IFRAME URL, Javascript No URL of the page where the impression will be shown. Deprecated
${REFERRER_URL_ENC} Click URL, IFRAME URL, Javascript Yes URL of the page where the impression will be shown. Deprecated
${PAGE_URL} Click URL, IFRAME URL, Javascript No URL of the page where the impression will be shown. For example: http://example.com/somepage?foo=bar
${PAGE_URL_ENC} Click URL, IFRAME URL, Javascript Yes URL of the page where the impression will be shown. For example: http%3A%2F%2Fexample.com%2Fsomepage%3Ffoo%3Dbar
${USER_AGENT} Click URL, IFRAME URL, Javascript No User Agent string of the browser. For example: Mozilla/5.0 (Macintosh; Intel Mac OS X 10.12; rv:52.0) Gecko/20100101 Firefox/52.0
${USER_AGENT_ENC} Click URL, IFRAME URL, Javascript Yes URL encoded User Agent string of the browser. For example: Mozilla%2F5.0%20(Macintosh%3B%20Intel%20Mac%20OS%20X%2010.12%3B%20rv%3A52.0)%20Gecko%2F20100101%20Firefox%2F52.0
${USER_ID} Click URL, IFRAME URL, Javascript Yes User id string. For example: 1Lr1-uMIQYFST_PyfZyKQw
${USER_IP} Click URL, IFRAME URL, Javascript Yes User IP. For example 93.184.216.34
${GAID} IFRAME URL, Javascript Yes Google Advertising ID (Android – reference)
${IDFA} IFRAME URL, Javascript Yes Apple Identifier For Advertisers (iOS – reference)
${ADID} IFRAME URL, Javascript Yes GAID or IDFA, depending on device
${PARAM:name} Click URL, IFRAME URL, Javascript No Parameter passed in to the ad tag.
If the ad tag looks like: <iframe src="//s.ato.mx/p.html#id=1&amp;size=300x250&amp;foo=bar">
Then ${PARAM:foo} will be replaced with bar.
${PARAM_ENC:name} Click URL, IFRAME URL, Javascript Yes Parameter passed in to the ad tag.
If the ad tag looks like: <iframe src="//s.ato.mx/p.html#id=1&amp;size=300x250&amp;foo=bar">
Then ${PARAM:foo} will be replaced with bar.